Policy on cookies and web analysis

The websites of SIX Digital Exchange AG and SDX Trading AG utilize cookies, tags, pixels and third party tools to optimize your online experience and acquire valuable insights into our websites. This policy outlines the various technologies we employ, the data they collect and how we use this information.

What are Tracking Technologies such as Cookies, Tags, and Pixels?

Cookies are small pieces of data that are saved on your computer when you visit a website. Cookies are typically consisting of letters and numbers, that a website asks your browser to store on your computer or mobile device. Using cookies allows a website to remember choices and actions you have made over time. Cookies on this website have been implemented to operate the website, measure entries and do different tasks like remembering your language settings and improving your experience. By using cookies we want to provide you with content and advertising tailored to your interests based on your activities on this. Tags and Pixels are similar technologies that allow us to monitor user interactions and gather data for analytical and advertising purposes.

What types of Cookies exist?

Necessary Cookies: As your visit of our websites is not possible without these cookies they cannot be disabled. They enable you to navigate and to use our features, make your settings reappear, such as text size, fonts and other parts that you can customize, and to provide personalized features. Such cookies may also allow you to leave and return to our site without re-authentication.

Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies: These cookies are necessary to provide services you have asked for, such as watching a video or sharing articles. The information these cookies collect may be anonymized and shared with third parties. Interactions with these features are governed by the privacy policy of the third party company providing it.

Targeting Cookies: These cookies collect information about how visitors use our websites, for instance which pages are visited. The services in question are provided e. g. by Google LLC; for users in the European Economic Area (EEA) and Switzerland, the Irish Google Limited Ireland is responsible. The information is transferred to Google, where it will be stored and analyzed, whereby we assume that no personal tracking takes place in this context solely through the use of our website. This data may also be transferred to the USA based on the Standard Contractual Clauses (SCCs), which are one of the recognized safeguards according to the GDPR.

What about Web analysis?

SIX Digital Exchange AG and SDX Trading AG analyses how its website are used with the help of third party analysis. More information on the third-party providers can be found below:




We use Google Analytics to analyze the use of our website, improve the user experience, enhance website functionality, track marketing effectiveness, and conduct research. Google Analytics uses cookies, which are placed on your computer, to collect information about usage of the website. Google will analyze this information on behalf of Google in order to compile reports on the use of the website and to provide further services associated with the use of the website. Google may combine the IP address transmitted by the user’s browser through Google Analytics with other data collected by Google. The information generated by the cookie about your visit will usually be sent to and stored by Google on servers in the United States. If we activate IP anonymization for this website, Google will shorten the user’s IP address within the member states of the European Union or in other partner states of the European Economic Area Agreement. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA where it will be anonymized.

We use Google Tag Manager on our website to manage various website tags, scripts and tracking code. Google Tag Manager itself does not collect any information. The tags managed by Google Tag Manager, such as marketing or analytics tags, may collect information about your interactions with our websites.

We use Google Search Console to monitor and manage our website’s presence in Google search results. Google Search Console helps us understand how our website is indexed by Google and provides insights into search traffic. Google Search Console may collect information about the performance of our website in search results and the queries that led users to our website.

We use Google Ads to advertise products and services to a targeted audience and to measure the effectiveness of our advertising campaigns. Google Ads may use information such as search queries, website visits, location, behavior and conversations to show you relevant and personalized ads.

We may use Google reCAPTCHA on our website to enhance security and prevent automated abuse, such as spam and unauthorizes access. Google reCAPTCHA helps us to distinguish between human users and bots by analyzing various factors, including user behavior and interactions.

The collected data is hardware and software information, such as device and application data and the result of integrity checks, such as your mouse movements and clicks. This data will be sent to Google Ireland Limited. The data will not be used by Google for personalized ads.

Microsoft Clarity

We use Microsoft Clarity to analyze user interactions on our website through session replays and heatmaps. This information helps us understand how our audience engages with our website and allows us to improve the quality of the user experience.

Your Consent On your visit to this website you are presented with a banner to inform you about our use of cookies and your choices. If you do not want to allow cookies at all you may also modify your general browser settings and also delete cookies that have already been set. Note that by disabling certain categories of cookies (e.g. necessary cookies), you may be prevented from accessing some features of our websites or certain content or functionality may not be available. More information about each Cookie Type you can find under Cookies Settings. There, under Cookies Details, you can find a list of particular cookies. In this place you can also manage your consent preferences.

You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin (or different tool with similar capabilities) or by administrating your consent.

Last updated: 2.11.2023